About
A handbook, not a newsletter
This is the free companion to NetWise Kids: setup guides, app audits and alerts written for the parent who has ten minutes and doesn't want to be frightened.
Why it exists
The advice parents get is written to be forwarded
Most of what circulates in a parent group chat is built to travel, and what travels is what alarms. That's the opposite of useful. A parent who has been shouted at once about a trend that turned out to be nothing stops reading the next one — and the next one might be real.
So this handbook does the slower job. It gives you the exact settings path for the phone in your child's hand, tells you what the platform does without you touching anything, and says plainly what the controls still won't fix. Where nobody actually knows, it says so.
The voice is deliberately flat. Grade seven to eight reading level, short sentences, no urgency theatre. If a guide needs exclamation marks to be read, it wasn't worth writing.
How it's built
Every figure carries a name and a date
Named, dated sources
Platform documentation, regulators and peer-reviewed work. A claim without a publisher and a date doesn't get published — even when it would make the page stronger.
A visible gap list
Each alert states what we couldn't establish. A number that exists in one country's data is labelled as that country's data, not presented as a global fact.
Checked on real devices
Settings paths are re-checked against a current phone before a guide ships, because platforms move menus and a wrong path costs a parent twenty minutes of trust.
Vocabulary we don't use
These words never appear in a headline or a social snippet here, because this copy gets forwarded into parent chats where tone decides whether it gets read at all:
addicted · addict · addiction · predator · stranger danger · dangerous · terrifying · epidemic · crisis · brainrot · doomscroll · just take the phone away · parents these days
What it isn't
Three things this handbook won't do
It isn't a verdict on your child or on you. A guide that leaves a parent feeling judged doesn't get used, and an unused guide protects nobody.
It isn't a substitute for the conversation. The settings are the easy part — they take an evening. Judgement takes years, and it's built in conversation, not in a menu.
It isn't a product pitch wearing a guide. Every page ends with the same honest line: controls set the boundary, and judgement is what keeps a child safe when you're not looking. We point at the thing that builds judgement because we build it — that's the disclosure, and it's on every page.
The free part
Why this costs nothing
The guides are free and stay free, with no sign-in, no account and no paywall, because a parent who needs them at eleven at night shouldn't have to register for them. The only thing we ask an email for is the printable checklist, and the printable is generated from the page itself rather than sent as an attachment.
The work is funded by NetWise Kids, the app these guides lead to. That's the whole business model, and it's the reason the guides have to be good enough that you'd come back.
Settings vs street smarts
Controls set the boundary. Judgement keeps them safe when you're not looking.
NetWise Kids puts your child in a realistic group chat, DM or trade request and lets them practise the hard part — saying no, naming a lie, walking away — with the awkward follow-ups included. The free family pilot takes about ten minutes to start.
Evidence
Where every number on this page comes from
Nothing here is estimated. If a figure couldn't be sourced, it was cut.
Ofcom
19 April 2024
Children and Parents: Media Use and Attitudes Report 2024
Government or regulator
UK survey of children aged 3-17 and their parents. Parent- and child-reported, not measured device data.
Pew Research Center
12 December 2024
Teens, Social Media and Technology 2024
Named research organisation
US teens 13-17, n=1,391, fielded Sept 18-Oct 10 2024, margin of error +/-3.3 points. Self-reported.